When it comes to advertising, the old adage is “print is dead.” But for some magazines ad sales are slowly climbing according to figures reported by The Economist. If only newspapers could relish in the news—their sales are still pretty slumpy.
Some magazines are charging higher rates for tablet ads than web because they offer a similar luxury experience to print. Cosmo released a Cosmo for Men issue where, among other attributes, “an early issue included 3-D models of sexual positions that you could rotate to view from every possible angle.”
Today magazines must find alternate steams of revenue besides subscriptions and ads. Take for instance, The Atavist, publisher of long-format narrative pieces, which “makes money largely because it licenses its iPad publishing software to other people.”